JY&A Consulting is an international consultancy specializing in branding, marketing strategy and global strategy. We aim for the most moral and ethical solutions with full awareness of rights and freedoms.

We work with small virtual action teams with no layers of management. This means faster turnaround at lower cost. We can travel to your location while consultants placed in other centres work around the clock.
   Our consultants are proven specialists. We are backed by academic rigour, best-practice knowledge and expertise. Some are leading commentators, academics and authorities in their fields.
   JY&AC’s multicultural team helps your visions and strategies be more alert to the changing global environment.
   JY&A Consulting is a new globally aware breed of firm that has the depth of knowledge that you expect of the old breed. Global, honourable, responsible.
   Live your vision.

Jack Yan: The Persuader Blog Not hidden: Jack Yan’s personal blog with more cutting-edge brand thinking

2007 Brands with a Conscience The Medinge Group announces 2007’s best brands rated on their impact and social responsibility

Spirituality and business Spirituality and business might seem odd bedfellows at first glance, but is that because we view the latter as corrupt and materialistic? If we believe in the goodness that commerce can do, we should be able to accept and promote what might be one of its roots as the next big step in strategy

Download the JY&AC brochure Download our introductory booklet, ‘If you didn’t want truth, you’d hire another consultancy’

Jack Yan’s personal site Learn more about Jack Yan’s agenda and get an insight into why we are the way we are
 

One: a Consumer Revolution for Business Stefan Engeseth’s long-awaited follow-up to Detective Marketing, one which has already taken him on a worldwide speaking tour. In it, Stefan talks about the consumer revolution and how to capture it—and how to become “one” with consumers

Beyond Branding Jack Yan and 13 other authors have contributed to this new title explaining where branding is likely to head—and what it must do next. Edited by Nicholas Ind, the book has just been released in the UK by Kogan Page

Detective Marketing Stefan Engeseth explains creativity and social responsibility for organizations in the new English-language edition of his book. A third edition is here
 

Online branding: a definitive guide Jack Yan looks at the phenomenon of online branding, answering how organizations can create successful brands online in the Web 2·0 era in an in-depth new paper